It’s time to start the stevia farm…
Posted by: Maven, in Food, Science, Technology, Nature, Health, GovernmentPepsiCo Pursues Ancient Leaf as Cola ‘Breakthrough’
By Matthew Craze and Duane D. Stanford
Nov. 28 (Bloomberg) — A leaf the Guarani Indians of Paraguay’s jungles used to sweeten drinks for centuries may help Coca-Cola Co. and PepsiCo Inc. revive flagging sales in the $320 billion-a-year global soft-drink industry.
The Food and Drug Administration is poised to act on allowing a zero-calorie sweetener derived from the stevia plant grown in Paraguay and China. Approval may allow the world’s two largest soda makers to reverse three years of U.S. soft-drink sales declines with beverages containing the natural extract, according to Mariann Montagne, an analyst at Minneapolis-based Thrivent Asset Management.










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